Aug
The Benefits of Retail Loss Prevention Training
In December 2010, my partner visited a B&Q store to buy a clothes rail for the wardrobe – all the ones in stock were longer than what she needed. When she requested for the sales assistant to look into shortening the rail for her, he responded that had no idea how it could be done. She recalled seeing her father use a junior hack saw to cut steel when she was a little girl. Therefore, she requested the assistant to direct her to the aisle where she could find a junior hack saw. This is very typical of the experience most shoppers have when interacting with retail employees.
The Guardian wrote an article entitled “Electrical goods store staff ‘lack basic knowledge.’” The article told the story of an undercover investigator from Which?, the consumer organisation, who conducted covert sting operations on retail staff working for a handful of the UK’s largest retailers. The investigators determined many of those employees lacked the basic knowledge of the products they sold. Furthermore, those same employees provided completely inaccurate advice about the product’s functionalities. As it turned out, only 8 out of 154 stores investigated earned an excellent rating – and none of the famous high street names were amongst those eight.