Aug
Sales Training Tip for Salespeople and Sales Managers – How to Increase Sales by Asking Questions that Qualify and Advance the Sale
Let’s examine one of the top ways you can influence potential customers to buy from you (assuming there is a legitimate fit).
Don’t go to a first-time sales meeting to make a presentation. Instead, prepare for your meeting by developing effective questions based on research you’ve done on your prospects industry, company, current situation etc. Your questions should uncover relevant business issues and help the prospect determine if there are any costly problems worth solving.
To start, you need facts, many of which can be researched in advance. (Never ask decision-makers questions you can answer on your own time). This level of preparedness demonstrates your respect for the buyer’s time and plays a big role in earning their business.