Embracing Sales: Utilize Your Competitive Feminine Edge Many women entrepreneurs and small business owners seem to have an aversion to selling or don’t realize it is imperative that they hone these skills. When I introduce myself as a sales consultant and trainer, women often say, “I hate selling,” or “I don’t need to sell in my business.” This tells me that women don’t understand that every entrepreneur has to “do sales” and more importantly, they need to embrace it!

As an entrepreneur, many day to day tasks are indeed sales related. Everything from applying to the bank for a line of credit, to hiring new employees, is a “sales job.” The top executive of any business has to be the top sales person in the organization, whether the business has 1 or 1,000 employees. With some sales training and education, women can excel in sales and see their business grow dramatically. However, many of us have a preconceived idea of what sales is all about. Think about this. If you were guaranteed to increase your income, would you spend some time and money to polish your sales skills?

is a pretty big thing these days. So what actually is it? When you send your executive staff on one of these courses, what are they going to learn?

You’ll find that there are as many varieties of management module as there are problems in management, or levels of management expertise. A basic management course, for example, will; offer an overview of the reasons why management is needed, and give your employees the skills and behaviours they need in order to get people working for them. A more advanced management training course will address significant individual skills in order to vastly improve the same employee’s success rate in getting people to do what needs to be done.

Essential management skills, which are covered in the basic courses alluded to above, start with the individual and work out. So a basic management course will begin, after covering the role of the manager in a general way, by teaching delegates how to manage themselves. It is clearly impossible to manage others without having your own organisational and time management skills in order – so the very root of the basic course begins with the individual.

Often we as sales trainers are asked to justify why a business should pay for our services. In this article I will provide 20 compelling reasons why sales training is not simply a cost that your company should carry but rather an investment that all ambitious companies and organisations should seriously consider to help them achieve both their strategic and tactical goals. This applies equally to SME’S with just an owner/founder salesperson right up to large integrated sale-forces teams.I hope this

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