Dec
The Sales Training Series: Dealing With Sales Objections and Stalls
Most salespeople think of “stalls” and “objections” as synonyms. Wrong. Stalls and objections are both things you may hear after you have asked for commitment, but an objection is a specific reason not to buy. In a stall—”I need to think about it”—the customer offers no particular reason for hesitating.
Almost all salespeople buy in to the stall. Very few ever get the deal once they do.
What the stalling customer is really saying is this: “I’m not quite sold yet. Sell me some more.” Well then, by all means, do some more selling. But do it right. Here’s how:
Never challenge a stall. Since the customer offered no specific reason for hesitating, don’t force him to come up with one by saying something like, “What is it that you need to think about?” Challenging stalls creates conflict, not sales.