16
Feb

The Mother of All Sales Techniques

Do you want to make sure that you have a lot of sale? There are certain tips and techniques that cab help you increase your sale. Lots of people are choosing a career in sales these days. The offers are attractive, the work is interesting and the salary is good.

This is why sales have become one of the most popular career choices. You might belong to any company manufacturing products or even providing services. Sales are important for each and every industry.

If you want to enter into this filed then you surely need to learn the best sales techniques so that you can become a successful sales person. If you are interested in learning about the mother of all techniques then you must learn how to handle the sales objections.

14
Feb

Read Customers Better Using Proven Sales Techniques

Recently, I had a salesperson come into my office to try to sell me a service. He came in, sat down and asked me two questions: what I do and how I think the business is running. He then immediately launched into his sales speech. I sat back and listened as he made a classic selling mistake.

I had no need for his product, but he was intent on selling to me. He had an “I have to sell” mentality. This is oftentimes where salespeople go wrong. If you have to sell, don’t you think it would make the most sense to sell to people who have a need for your product or service? It is important that during any sales call we operate with a needs based selling mentality. People will only buy what they need; so, ask questions and listen to your customer. Find out if they are in the market for your product, and if they are not, then move on because you don’t want to waste your time (or theirs) if you could be out making a sale to someone who is willing to make a purchase.

In order to be a great salesperson, we need to look at all the signs coming from a potential client. This entails both nonverbal and verbal communication. During the sale, watch the body language of your customer. Are they sitting forward in their chair and engaged or are they leaned back with a look of boredom? Do they use active hand gestures or are they fidgeting? What type of tone do they have when they speak? All these forms of communication can help you quickly deduce whether or not the customer is interested in your product.

14
Feb

Fine in the Past: Hindered by Antiquated Sales & Marketing Policies

I call it Fine in the Past.  It refers to all the sales and marketing efforts, ideas, policies, principles, techniques, and strategies that worked well in the past, but are no longer effective.  The past is everything that’s pre-2010.  I still recall a poignant moment with an attendee at one of my corporate sales training and business to business sales seminars.  During the break he came up to me and said this: I’ve been in business for seventeen years.  And we have done well.  But now, it seems like everything is changing, and I do not know what to do.

He went on to explain that he had built his formerly thriving tool and die business on certain core principles:  Quality workmanship, competitive prices, and good service. Those principles adhered to with discipline and conviction had brought him word-of-mouth business consistently over the years.  But they were no longer working, and his business was floundering.  The pain and confusion were written all over his face as he contemplated the prospect of seeing his business wither away.