Salespeople have been applying psychology to sales techniques throughout history. From creating attractive window displays and special offers, to developing sophisticated customer relationship management systems to track consumer behaviour, sales people have constantly refined their techniques to match the changing consumer market.

And how it has changed! Rising disposable incomes, the end of the traditional nuclear family, changing gender roles, increased leisure time, the application of technology and increasing affluence and expectations have led to the UK having a time-poor, cash (or credit) rich society with a strong emphasis on consumption. Admittedly with current economic climate, things have started to change once again to a more eco conscious form of spending, but essentially consumers are far more informed and choosy as to what they purchase than ever before.

I am Jackie Daniel Cooper, “Danny Boy”, to my Father and Loved ones. My vocation has been the retail auto company because Father gave me the chance to shine footwear at the dealership he operated, Easterby Dodge in 1963, Greenville, SC. Originally my business plan at 6 many years of age was to shine the footwear of my Daddy’s salespeople…I realized earlier on they had been far better negotiators than me. My very first lesson in genuine globe salesmanship I owe to that product sales force. A lot more times than not, my nickel shoeshine culminated in two or even three for-the-price tag-of-1. Around two weeks following my debut my “Marketplace Value” per shine went to a quarter. A legit lesson from my Daddy and I didn’t know it at the time; Higher Gross, Happy Owner – Low Gross, Give them the Assistance Manager’s quantity and your 1-800 Hotline simply because they will use them the two.

Prior to I continue I would be remiss if I did not write about that my company acumen has been refined and secluded to the Retail Car Product sales Occupation. As my Father believed “The Most Essential Individual Utilized in North America is The Retail Auto Salesperson”. Nowadays, it’s nearly eerie to me that he very first professed this conviction on his “New Horizon” Video Series in 1974. Ironic to me that all the concern over the “Huge 3″ production has however to center on the specialists that can cure the malaise, The Professional Retail Auto Salesperson.

Getting good retail sales is not about just being there and in peoples faces enough for them to buy from you. In today’s market competition is fierce from all sides and with the economy in strife it becomes harder and harder to convert those shoppers into buyers. So what can you do as a sales person in retail to make those customers buy and buy again? These 3 retail sales tips can give you an edge and make lifelong customers to sustain your business!

1. Be confident
As much as this seems a no-brainer and everyone tells you this tip it is important to restate and refine. Confidence is not being loud, or talking fast, or having a huge ego or “dressing for success”. Confidence in selling is a state of mind you must achieve that will flow into your natural style of selling. Forced confidence can be picked up by savvy retail shoppers and turns them off. Instead of trusting you because you are confident and at ease with your style, product and approach, the shopper feels like you are trying to force something on them just as you are forcing confidence.